Royal Norfolk Agricultural Association

Pure Executive are proud to be the exclusive recruitment partner to the Royal Norfolk Agricultural Association (RNAA) in the appointment of a new Commercial Director. With a clear vision for sustainable growth, this pivotal role will support the Managing Director and Board of Trustees in delivering the strategic growth plans for the Norfolk Showground and its varied portfolio of commercial and charitable activities.  

Having recovered strongly since the period of the pandemic, the RNAA is implementing an exciting vision which includes maximising the commercial potential of their land and facilities, their events business Norfolk Showground Ltd and their charitable work which includes the annual Royal Norfolk Show. Based at the Norfolk Showground, a key part of this new role will be leading the development of long-term capital and commercial projects which will include extending the exhibition hall, the build and launch of Norfolk Food Hall, and a two-acre community market garden.

This is an incredibly exciting time to join the RNNA team and be integral in ensuring the organisation fulfils its duty by remaining relevant, innovative and most importantly financially sustainable to ensure its long-term future.

They are looking to appoint a Commercial Director aligned to the culture, values and ambitions of the organisation, with the gravitas and entrepreneurial mindset to increase RNAA’s revenue streams to support the overall charitable objectives of the organisation.

Watch the video below to hear Managing Director, Mark Nicholas MBE DL talk more about the organisation and the Commercial Director opportunity.