Strategy for Commercial Growth

A very exciting future ambition for the showground is the development of a £2.3m foodhall and two-acre market garden including a shop, café, delicatessen and butcher. This will also feature outdoor seating in a two-acre market garden. Blended in with the showground itself, it aims to bring together those visiting with different purposes and fulfil the community focussed aims of the organisation. Planning has been approved and it is envisaged that the build will commence in Spring 2024.

Plans to extend the main exhibition hall will commence in July 2023, to provide further event and conferencing space to increase the versatility of the venue. The new Commercial Director will be expected to lead the commercial and financial aspects these capital builds, alongside future projects, to ensure Norfolk Showground is the destination of choice for commercial partners as well as the general public.

Many other events are planned and hosted on the site to maximise the commercial potential of these facilities throughout the year. Some of which include:

• Norfolk Skills and Careers Festival 
• Sundown Festival 
• Archant Norfolk Business Awards 
• The Norfolk Garden Show 
• VW Whitenoise Festival 
• Festive Food and Gift Show 
• Winter Wonderland

It will be the Commercial Director's responsibility to oversee the planning of all commercial activity relating to RNAA’s events, whilst expanding and diversifying its programme of events. Nurturing beneficial commercial partnerships and encouraging new networks with like-minded organisations will help to raise the profile of the Showground as the “go-to” events venue for the region will be an integral facet of the role.