The Commercial Director Opportunity
“We need someone to work quickly and sustainably, but intelligently to now put in place new commercial initiatives” – Mark Nicholas MBE DL Managing Director
This hands-on leadership opportunity will look to deliver a strategy for sales growth, managing day to day commercial activities including business development and digital marketing, development of significant capital projects and commercial land use options, lead commercial partnerships, commercial lease arrangements and planning of all commercial activities relating to RNAA events.
Aligned to the culture and values of the organisation, you will have the opportunity to apply your entrepreneurial mindset, relationship building skills, and commercial drive and expertise to increase RNAA’s revenue streams to support the overall charitable objectives of the organisation. Achieving success through profitable growth is critical to the long-term sustainability of the Association.
We are looking for a highly capable and driven individual who will be responsible for the following:
- Work with the Managing Director and the Board of Trustees to deliver an innovative strategy for maximising the commercial potential of Norfolk Showground and the RNAA.
- Deliver a strategy for sales growth, managing the day-to-day commercial activities including business development and digital marketing.
- Manage the RNAA’s property uses and tenant leases.
- Develop and lead the RNAA’s trading entities – Norfolk Showground Ltd, Norfolk Showground Developments Ltd, and any new entities established.
- Oversee the planning for all commercial activity relating to the RNNA’s events – including the Royal Norfolk Show.
- Provide commercial expertise to contribute to the development of capital projects and commercial land use options demonstrating an understanding of capital finance, return on investment, cash flow analysis, costs of employment etc.
About you
Already excited by the prospect of leading all aspects of commercial activity and generating growth through profitable sales, the RNAA’s new Commercial Director will:
- Be driven to unlock the commercial potential of Norfolk Showground, being creative in developing new profitable uses of the Showground which also help to connect with the public.
- Be comfortable taking forward capital projects which support the delivery of RNAA’s charitable objectives and provide additional revenue streams. This will include being confident in the financial management of projects.
- Be a strategic thinker with a hands-on approach, motivated to deliver commercial results, and be a driven individual who thrives in a specialist, varied and challenging role. You will support and have empathy for RNAA’s charitable objectives.
- Demonstrate a proven track record of leading a small team focused on delivering a successful sales plan for the RNAA’s events including the Royal Norfolk Show.
- Be a self-starter; able to utilise and build your network of potential customers and be motivated by delivering a first-class service for all such customers and partners.
- Apply your considerable commercial experience and your entrepreneurial mind to boost the RNAA’s income streams. Foremost you will have a passion for sustainable growth. <
